Ben Estus - Battle Body

Logo & Visual Identity

Battle Body

“To be victorious, you must find glory in the little things” - Janelle Monae

Battle Body and its logo are designed to celebrate the strength and endurance of the individual. This new personal training program challenges you to recognize where you are in this moment. What do you hope to achieve moving forward?

A Battle Body is not defined by a number on a scale or a size of clothing. It’s defined by how you feel, how the incorporation of physical fitness enhances your life and your happiness. Whether you’re used to an active lifestyle or it’s your first time in the gym, every body, is a Battle Body.

Keywords: Strength / Growth / Power / Motion / Individuality